literally raised on quickbooks

I understand the unique value accountants & CPA's bring their clients

And I know how to translate it in a way you don't.

I'm Katie — founder of Eleven Marketing Co. I understand accounting because I grew up in it. I understand buyer psychology from years of studying, testing & applying it. The combination is rare — and it's why I can translate what your firm does into language your target market actually responds to.

How it started

I was doing bookkeeping on QuickBooks Desktop when we still had dial-up internet. I grew up in an accounting household — most kids were learning long division, I was learning debits and credits. This industry isn't something I studied from the outside. It's in my DNA.

In 2021, my sister Erin needed someone to post on social media for her firm, Level Accounting & Advisory. That was the job. Just post some stuff on Facebook and Instagram.

I became obsessed.

I didn't just post. I studied the industry. I built systems. I wrote copy that converted. I created funnels. I handled the sales calls.

$600K+ in annual recurring revenue, in under 18 months.

Not luck. Strategy, systems, and someone who couldn't stop until the thing worked. That was the start.

Two problems. One bridge.

After almost five years working with accounting firms exclusively, I've seen the same two problems show up in every firm — and they're the reason most marketing for accountants doesn't work.

PROBLEM # 1

The curse of knowledge.

You know your stuff so well you can't dumb it down. You write a post about "accrual vs. cash basis accounting" and wonder why nobody engages. Translating your expertise into language that normal humans relate to is hard when you've been speaking accounting for 20 years.

PROBLEM # 2

Marketing agencies don't get accounting.

They know Facebook ads. They know Instagram. But ask them why a construction company needs job costing or why a law firm's trust account has to be handled differently — they can't tell you. So the content they create is generic, surface-level, and doesn't resonate with the people you're actually trying to reach.

I'm the bridge. I know the value of a perfectly reconciled set of books & what that means for a business owner. And I know how to translate that into marketing that actually connects with the business owners you want as clients.

That's why I don't just "do marketing." I build the entire machine — strategy, content, technology, systems — that turns a stranger into a client and a client into a referral source.

What it's like to work with me.

My working style is not for everyone. My speed is not for everyone. My PIVOT method? Also, not for everyone.

direct. always

I don't pad my communication with fluff. If something isn't working, I'll tell you. If you're wasting money, I'll tell you that too. You're hiring me for results, not reassurance.

strategy before tactics

Unless it's a CRM build - I do not just 'start doing tasks'. Strategy is developed after dozens of hours of research and interviews. Nail the strategy, create the plan, then tasks.

I go deep

I will interview you, your staff, your clients (if allowed & willing). I'll ask for every SOP you have. Your sales guy will role play with me. I'll read your proposals & watch your call recordings. This is how I understand your firm from the inside out.

I move quickly

My research takes time. After that? I can pump out content, blogs, website pages, funnels, automations at a rapid pace. Some people get overwhelmed by this.

I get invested

I find myself thinking about strategy, copy, angles while I'm driving down the road. If something isn't working, I need to find out why.

I drop people

I am not a 'set it & forget it' agency. I require information, approvals, opinions, collaborations. If I'm not getting what I need to do my job effectively, I'd rather tell you it's not working out then continue taking your money & waiting for you to give me what I need.

you're not a line item

I keep a small roster because I have control issues. If I'm not the one physically doing the research & writing the copy - I don't trust it. Every single client gets my full attention.

I'm constantly innovating

When I'm not working on client work, I'm sitting on demo calls for new softwares, or taking courses on features or marketing tactics. I am always searching for easier, better, more effective ways to market.

Eleven Marketing Co

Outsourced marketing strategy, consulting & operations for accounting firms.

8136 SE Palm Street

Hobe Sound, FL 33455

561-254-1704

[email protected]

© 2026 Little Feet Marketing, LLC (DBA Eleven Marketing Co). All rights reserved.